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Woodman started Woodman Labs Inc., which does business as GoPro, to develop his idea for a waterproof film-based camera with a wrist strap, which would enable surfers to take pictures while surfing. But in fleshing out the concept, it soon led him to develop camera mounts not just for surfing but for helmets, bikes, cars and even people.

Hak5 — industry leading hacker tools & award winning hacking shows for red teams, pentesters, cyber security students and IT professionals. Creators of the WiFi Pineapple, USB Rubber Ducky & more. Home to an inclusive information security community. Established in 2005.